Responsibly marketed and properly regulated!!!

it’s not surprising that youth use of e-cigarettes more than doubled from 2011 to 2012, when 10 percent of high school students reported ever having used e-cigarettes, according to a CDC survey...

Responsibly marketed and properly regulated, e-cigarettes could benefit public health if they help significantly reduce the number of people who use conventional cigarettes and die of tobacco-related disease. However, if they continue to be irresponsibly marketed, they could make smoking look glamorous again and undermine decades of work to reduce youth smoking...

Ads like the one in Sports Illustrated show why the FDA must act quickly to regulate e-cigarettes and take steps to prevent their marketing and sales to kids. And state and local governments need to do their part by applying their tobacco regulations to e-cigarettes as well...